Golf influencers have become an essential part of the sport’s digital landscape, connecting with fans, sharing tips, and showcasing stunning courses around the world. In 2025, social media remains the powerhouse behind their success, but the platforms that drive engagement and visibility are constantly evolving. From showcasing trick shots to promoting partnerships with top golf brands, these platforms offer unique opportunities for golf influencers to thrive. Let’s dive into the top five social media platforms shaping the golf influencer space, starting with the leader of the pack.
1️⃣ Instagram
Instagram continues to reign as one of the most influential platforms for golf influencers in 2025, offering a perfect blend of visual storytelling, community engagement, and brand partnership opportunities.
Why Instagram Makes the List
- Visual Appeal: Golf is an inherently visual sport. From scenic shots of pristine courses to slow-motion swing videos, Instagram’s photo and video-centric platform is ideal for capturing and sharing these moments.
- Reels for Reach: Instagram’s Reels feature has been instrumental in helping influencers expand their audience through short, engaging videos. Trick shots, quick golf tips, and behind-the-scenes glimpses of tournaments perform exceptionally well here.
- Brand Opportunities: Many top golf brands, such as Titleist and Callaway, actively collaborate with Instagram influencers for product launches and promotions, providing a lucrative avenue for creators.
- Engaged Community: The platform allows influencers to build strong relationships with followers through comments, stories, and direct messages, creating a sense of accessibility and authenticity.
What Golf Influencers Are Doing on Instagram
- Showcasing Expertise: Golf influencers share tutorials, drills, and swing analysis to establish themselves as trusted sources in the golf community.
- Highlighting Lifestyle: They post content that blends golf with aspirational travel, luxury, and fashion, appealing to a broader audience beyond die-hard golf fans.
- Collaborating with Brands: Sponsored posts and giveaways featuring golf gear or apparel generate engagement and build trust among followers.
Real-World Example
An influencer like Paige Spiranac, with her mix of instructional content and lifestyle posts, demonstrates how Instagram helps reach both golfers and non-golfers alike. By leveraging Reels and Stories, she connects with millions of followers and collaborates with global golf brands.
2️⃣ TikTok
TikTok has emerged as a game-changer for golf influencers in 2025, offering unmatched potential for creating viral content and reaching a younger, highly engaged audience.
Why TikTok Makes the List
- Short-Form Video Dominance: TikTok’s bite-sized video format is perfect for quick golf tutorials, trick shots, and entertaining on-course moments. The platform’s algorithm rewards creative, engaging content, giving even smaller creators the chance to go viral.
- Younger Audience: TikTok has become the go-to platform for Gen Z and younger millennials. Golf influencers can use this space to introduce the sport to a new generation, making it fun and accessible.
- Massive Discoverability: With its “For You Page” (FYP), TikTok provides unparalleled opportunities for organic reach. Creative and engaging golf content can easily find its way to millions of viewers, even those who aren’t actively following the sport.
- Trendy, Entertaining Content: TikTok thrives on trends, allowing golf influencers to incorporate popular sounds, challenges, and memes into their content to make golf relatable and entertaining.
What Golf Influencers Are Doing on TikTok
- Trick Shots: TikTok is packed with influencers showcasing jaw-dropping trick shots that captivate audiences, from sinking impossible putts to juggling golf balls with a club.
- Behind-the-Scenes Fun: Influencers share candid moments from tournaments, practice sessions, and golf course adventures, providing an authentic and relatable view of the sport.
- Golf Challenges: Creators engage their audiences with interactive challenges, such as “Best Swing for a Beginner” or “Can You Beat This Putt?”
- Education Meets Entertainment: Quick tips on improving swings, mastering putting techniques, or understanding golf etiquette are often presented in a lighthearted, digestible way.
Real-World Example
Golf influencers like Tisha Alyn have successfully leveraged TikTok to expand their reach. By blending humor, trendy music, and engaging challenges, she connects with younger audiences while still showcasing her skills. Her creative content often goes viral, attracting both golf enthusiasts and casual viewers.
3️⃣ YouTube
YouTube remains a powerhouse platform for golf influencers in 2025, providing a space for in-depth content, long-form storytelling, and consistent audience growth.
Why YouTube Makes the List
- Long-Form Content: Unlike TikTok or Instagram, YouTube allows influencers to dive deep into topics, from detailed tutorials to full-course vlogs and product reviews. Golfers who want more comprehensive content flock to this platform.
- Monetization Opportunities: With YouTube’s AdSense program, golf influencers can earn directly from views, making it a reliable income source. Combined with brand sponsorships, this creates a lucrative platform for creators.
- Searchability: YouTube’s integration with Google means golf-related videos are highly searchable, driving consistent traffic over time. Content like “Best Drivers for 2025” or “How to Fix a Slice” can remain relevant and generate views for years.
- Dedicated Golf Communities: YouTube fosters niche communities of golf enthusiasts who are eager to learn, share tips, and engage with creators in the comments.
What Golf Influencers Are Doing on YouTube
- Course Vlogs: Influencers take viewers along for full rounds of golf, showcasing strategies, challenges, and memorable moments on various courses.
- In-Depth Tutorials: From perfecting a swing to mastering short games, YouTube is the go-to place for step-by-step golf instruction.
- Equipment Reviews: Golfers rely on YouTube for honest, detailed reviews of clubs, balls, and other gear, helping them make informed purchase decisions.
- Golf Lifestyle Content: Many creators mix golf with travel, showcasing iconic courses worldwide or offering glimpses into the lives of professional golfers.
- Collaborations: Golf influencers often team up for challenges, friendly competitions, or interviews, creating highly engaging content for their followers.
Real-World Example
Rick Shiels is a prime example of a golf influencer who has dominated YouTube. His high-quality tutorials, club reviews, and entertaining challenges have made him a trusted name in the golf world. With millions of subscribers, he’s built a community that values both his expertise and his relatable approach to the game.
4️⃣ Twitter
Twitter continues to be a vital platform for golf influencers in 2025, offering real-time engagement and fostering community discussions around the sport.
Why Twitter Makes the List
- Real-Time Updates: Twitter is unmatched for sharing live updates during tournaments, breaking golf news, or immediate reactions to major events in the sport. Influencers use this to stay relevant and connected.
- Direct Engagement: Unlike other platforms, Twitter allows for quick, conversational interactions with followers, fellow influencers, and even golf brands.
- Thought Leadership: Golf influencers leverage Twitter to establish themselves as experts by sharing insights, hot takes, or strategies in concise, impactful tweets.
- Trending Topics: By jumping into golf-related hashtags or trending discussions, influencers can amplify their reach and draw new followers.
What Golf Influencers Are Doing on Twitter
- Tourney Talk: Influencers provide live commentary during major tournaments like The Masters or Ryder Cup, sharing predictions, reactions, and highlights.
- Golf Tips and Advice: Quick tips on swings, putting techniques, or course management fit perfectly into Twitter’s concise format.
- Engaging Polls: Creators use polls to spark discussions, such as “What’s your favorite golf course?” or “What’s the most challenging hole you’ve played?”
- Sharing Articles and Videos: Influencers link to their in-depth content on other platforms, using Twitter as a traffic driver to blogs, YouTube, or Instagram.
- Networking with Brands and Pros: Twitter’s conversational format makes it ideal for connecting with golf brands, other influencers, and even professional golfers.
Real-World Example
Golf analyst and influencer Amanda Balionis uses Twitter to interact with fans during tournaments, share behind-the-scenes moments, and post quick tips or updates. Her active presence keeps her followers engaged and informed, solidifying her influence in the golf community.
5️⃣ Facebook
Facebook remains a valuable platform for golf influencers in 2025, offering a balance of community-building, group interactions, and diverse content-sharing options.
Why Facebook Makes the List
- Active Golf Communities: Facebook Groups are thriving hubs for golf enthusiasts, where influencers can engage directly with highly targeted audiences. These groups range from general golf interest to niche communities like women’s golf or amateur players.
- Long-Form Posts and Videos: Facebook supports detailed posts, photos, and longer videos, allowing influencers to share everything from full tournament breakdowns to in-depth instructional content.
- Event Promotion: Influencers can promote local golf tournaments, online coaching sessions, or collaborative live streams using Facebook’s event tools.
- Older Demographics: While Instagram and TikTok dominate younger audiences, Facebook is where older, established golfers often interact, creating unique sponsorship and networking opportunities.
What Golf Influencers Are Doing on Facebook
- Hosting Live Sessions: Influencers use Facebook Live to answer audience questions, give lessons, or even stream portions of their games in real time.
- Building Private Communities: Many influencers create exclusive Facebook Groups to engage directly with their most loyal followers and offer premium content or personalized advice.
- Sharing Cross-Platform Content: Facebook serves as a hub to share posts from YouTube, Instagram, and blogs, driving traffic to other platforms.
- Engaging with Fans: The platform’s commenting and messaging features allow for in-depth conversations, making fans feel valued and connected.
Real-World Example
Golf influencer Me and My Golf effectively uses Facebook to share instructional videos and interact with their dedicated followers. Their use of Facebook Groups creates a loyal community where members exchange tips and experiences, further solidifying their influence.
The digital landscape in 2025 offers a wealth of opportunities for golf influencers to connect with fans, build communities, and grow their brands. Whether through Instagram’s visual storytelling, TikTok’s viral potential, YouTube’s in-depth content, Twitter’s real-time interactions, or Facebook’s community-driven approach, each platform brings unique strengths to the table.
Choosing the right platform—or a combination of them—depends on your goals as an influencer. Want to go viral with a trick shot? TikTok’s your stage. Looking to build a loyal, engaged audience? Dive into YouTube or Facebook. The key is to understand your audience, deliver high-quality content, and leverage the strengths of each platform to become a standout golf influencer in today’s competitive digital space.
